Customized lists

Data Solutions Experts can provide customized/tailor made lists based on client’s target audience having selection of age, gender, income, geography etc. For a direct marketing campaign one of the first criteria is a reliable customer database with the key characteristics of prospects and customers who are most ready, willing, and able to purchase your product or service.

Types of Data

Quality database is the key of any good direct marketing strategy. In database marketing, customer information is utilized to generate targeted lists for various direct marketing communications.

There are mainly 2 types of marketing databases, Consumer databases and Business databases. Consumer databases which are also referred as B2C are primarily used by companies that sell to consumers directly. B2C data typically consist personal contact information, demographics, buying patterns etc.

Business databases (B2B) cater to businesses offering products and services to other businesses. B2B data contain extensive information like financials, employee strength, turnover, industry, products etc. along with contact information of personnel from various departments of the businesses.

Data Sources

Data is compiled, gathered and research through multiple sources which includes web sources, industry/trade listings, exhibitions, surveys, seminars, conferences, phone directories, magazine subscriptions, data partners etc. We guarantee that all of the data we provide is of the highest quality and accuracy as they are most recent, regularly updated, validated, well segmented and extensively tested.  We make sure that customers time is not wasted by providing regularly updated and validated databases.