One of the biggest challenges in healthcare marketing is data accuracy. Studies show that nearly 30% of healthcare contact data decays annually. Outdated information can result in ineffective campaigns, wasted resources, and missed opportunities. Data enrichment is a game-changer in healthcare marketing. By continuously updating and verifying patient and provider information, healthcare organizations can ensure […]

From 2021 to 2027, annual global ecommerce sales is projected to increase by nearly $3 billion. This marks an overall increase of 59.8% and an average annual growth rate of 8.1%. (source) This rapid increase is largely due to more effective e-commerce marketing strategies and the increased use of data for consumer behavior analysis, resulting […]

“Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.” — Clive Humby, Data Scientist Just as crude oil […]

Introduction: Importance of Regularly Updating and Refreshing a Database of Top Management/Key Decision Makers in India In today’s rapidly evolving business landscape, having access to accurate and up-to-date information is crucial for success. This is particularly true when it comes to maintaining a database of top management and key decision makers in India. As businesses […]

Introduction to Direct Mail Marketing in the Healthcare Industry Direct mail marketing has long been a trusted and effective strategy for businesses across various industries, and the healthcare sector is no exception. In an increasingly digital world, where online advertisements and email campaigns often dominate marketing discussions, direct mail continues to play a vital role […]